British Airways PLC British Airways
British Airway’s PLC is the largest international airline in the
world. It is based at Heathrow airport in London, the busiest
international airport in the world, and has a global flight net-work
through such partners as USAir in the United States, Qantas in
Australia, and TAT European airlines in France. Via its own
operational and those of its alliance partners, British Airways serves
95 million passengers a year, using 441 airports in 86 countries and
more than 1,000 planes. The principal activities of British Airways is
the operation of international and domestic scheduled and charter air
services for the carriage of passengers, freight and mail and the
provision of ancillary services. The term British Airways was formed
by the merger of it two predecessors namely-------
(1) (BOAC)-----British Overseas Airways Corporation
(2) (BEA)-----British European Airways
These two operated as separate airlines previously, the new tattle
“British Airways” commended in April 1974.
The structure of BA consists of the many divisions under which British
Airways operate. Its structure continues to under CO necessary
changes, which BA regards as the way forward. Some of its structural
changes go on to include operating in partnership with Subsidiaries,
Franchisees, and Allied Airlines. These several components come
together with British Airways to provide a more effective and smoother
working of passenger services. Among these operating divisions, BA
remains the major shareholder. However, in cases where BA has a
minority share holding, these aircraft operate under the colours of
their parent airline. This sharing agreement though successful, could
sometimes make it difficult to recognise, who the true operator of a
particular aircraft is.
BA airways are a vast organisation, running fleets of aircrafts to
Varying destinations. This calls for great formalisation of procedure;
and CO-operation with subsidiaries, partners, and other bodies which
form its structure. This section; British Airways structure has to do
with leadership of this enormous concern. There are three Directors;
seven executive directors; there is the leadership team which has to
do with British Airways, marketing; flight operations; investments;
and passenger safety, and interest. The leadership team are also
. middle of paper.
. es and which are now having a significant
impact on the airline and its fleet plants. These plans and strategies
are also being shaped by the removal of barriers to world trade though
deregulation, and increasing access to new markets. These factors have
brought about the strategies which are now shaping British Airways for
the rears ahead. Firstly, a major cost saving Business Efficiency
Programme has been underway for some time, which has enabled the
airline to remain to profitable by delivering savings that are
targeted to reach £1bn per year by 2001. Secondly, product
improvements have included the World Traveller re-launch in 1998
followed by a Club World upgrade including fully flat beds, and
improvements to first class and Concorde, plus an on-going drive to
improve the basic service standards which passengers expect, such as
good punctuality and baggage delivery performance. The airline is also
concentrating on attracting more high-yielding premium-fare passengers
and operating the routes which maximise profitability. Other
significant strategies include a major revision of the airline’s fleet
plans and further development of its partnerships and alliances.
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It is this that has paved the way that British Airways do business and will carry on perfecting and tweaking its service so passengers across the globe can see that British Airways is the world’s favourite airline. www. britishairways. com British Airways Mission statement: "At British Airways, we want our customers to be at the heart of everything we do. " "Over the next five years, we will be investing heavily in our products and services, in order to maintain our position at the forefront of the airline industry.
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We believe that achieving this goal requires ingenuity, a constant dialogue with you, our customers and a dedication to improving our delivery of existing and new products and services. " www. britishairwaysfuturelab. com British Airways Vision Statement: "Our corporate responsibility vision is to become the world’s most responsible airline, and we have developed guiding principles that describe what we are doing to achieve this goal. " www. britishairways. com British Airways Short term objectives:
Be punctual with service and achieve 20 percentage points in the year * Depart the aircrafts with in 15minutes of its scheduled time * Reduced lost or misdirected bags during the year * Transferring 21 of British Airways services to Heathrow Terminal 3 during February and March for premium check-in is consolidates with our oneworld partners * Improve service satisfaction in the new Club World cabin www. britishairways. com British Airways Long- term objectives: In an incredibly tough trading environment we have to focus hard on pulling ourselves through the immediate crisis, while preparing the business for better economic times. This year we have mapped out a long-term vision for our business. " "It is to be the world’s leading global premium airline" www. britishairways. com *
"To expand operations and focus on corporate responsibility and make it an important part of the organisation" * "Be the airline of choice for longhaul premium customers" * "Deliver an outstanding service for customers at every touch point" * "Grow our presence in key global cities" "Build on our leading position in London" * "Meet our customers’ needs and improve margins through new revenue streams" www. britishairways. com What type of sector is British Airways in: British Airways is a Public Limited Company (PLC), it has many shareholders and is a private company. British Airways is owned by a group of shareholders and the majority of shares belongs to eight shareholders from Invesco Perpetual who own 60. 12% of the shares which makes them the largest shareholders into British Airways www. uk. answers. yahoo. com www. uk. ask. om www. investing. businessweek. com www. answers. com How has change within the industry affected British Airways?
Reducing aviation emissions based on carbon trading that is applied equally to all airlines, referred to as a Global Sectoral Approach. * Noise pollution from airlines www. onedestination. co. uk * Human rights and faith Symbols www. bbc. co. uk * Cabin crew strikes due to wages www. business. blogs. cnn. com * Heathrow airport enforces Airline tariffs www. ft. com Constraints within which British Airways has to operate in its sector:
The airline industry will always be a competitive one. For rising fares and amazing feautres that other airlines implement with in their company British Airways always has to match it by constantly improving its service and especially its customer service. In an industry such as air travel, there will always be people who will pay that bit extra for a first class service, even those who wish to travel in economy class. British Airways has profited even in times when other airliners were making billions of dollars in losses.
This is simply because British Airways has always put its customers and their comfort first. Also in regulation to environmental issues airlines have to comply with the policy which dictates to reduce Co2 emissions have to be reduced to 15% by all airline companies, British Airways chose to reduce Co2 emissions by 50% as British Airways are trying to create a different kind of fuel which is known as bio diesel. This fuel is acclaimed to be pollution free and environment friendly.Related Posts
British Airways - Evaluation of Recruitment and Selection Strategy of the Company
A British Airways (BA ) is one of the leading international airlines. It is based at London Heathrow Airport in London. England and it has branches in many other countries in the world. It has the position of chief executive officer (CEO ) as the highest office. which is helped by a Board of Directors (BOD. which is appointed by stakeholders. The company is also made up of various departments. some of
them include department of finance. department of transportation. department of human resources. department of disaster management. department of information technology and many more. Generally it is made up of the upper management. the middle management and the lower management. that coordinate the work of the other staff members (Seib. 2002 ,
The recruitment as well as selection strategy of British airways human resource management team is such that it is flexible and accommodating It gives room for the quality skills and it is to a good extend restrictive as it demands extensive experience. It also calls of a creative as well as on innovative mind (Seib. 2002 ,
The strategy is such that. for example the position of the Interim Manager. requires one to be involved in major restructuring of Business Management division. The person to be recruited will also be reporting directly to chief Executive officer (CEO ) who forms part of the senior management team. He will also have to conduct company overview. so that he may highlight strengths as well as weaknesses of the company from the strategy of corporate as well as HR management perspective. He will also be required to provide recommendation. as well as implementation. plans to Board and to introduce network groups to meet with the CEO ( Seib 2002 ,
The person or candidate will be required to lead the change management process in regarding the expansion of the company to include many site working. He will also be involved in the planning of the workforce considering the culture change. He will also be upskilling directors as well as managers regarding employees ' issues of relations. He will conduct skills analysis of the line of all senior managers. Another expectation is to coach senior managers in the line of remote management. Apart from that he will also have to train HR Assistant in employment law as well as HR processes be ready to act as his mentor (Seib. 2002 ,
The position of HR advisor requires someone who will provide advice to directors. line managers as well as employees among other duties (Seib 2002 ,
Moreover it is the duty of personnel manager to present HR strategies to the board of directors. This position requires someone who is to recruit. select and induct training. He will also be responsible in creating as well as ensuring compliance of new HR policies (Seib. 2002 br
The Personnel Manager - head of department is allowed by.
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British Airways is the national airline company of the UK and one of the largest in Europe. They were formed in 1972 but faced stiff competition when Richard Branson’s ‘Virgin Atlantic’ airline company was formed in 1984. Both companies had a tense relationship with each other which ended ‘one of the most bitter and protracted libel actions in aviation history’. (Quote from www.wikipedia.org)
Objectives of British Airways
Like all businesses one of their objectives were to maximise profits however after September 11th they had to change their aim to having an increase in security as this was the main issue globally and they needed to keep their customers safe after the horrific terrorism attacks in the U.S.A.
Objective: To increase security to combat terrorism
Specific – To increase security for the safety of passengers and staff Measurable – Hand luggage of passengers was reduced to a ‘plastic bag’, ‘stop and search’ was also put into place and metal detectors as well as a regular ‘anti-terrorism drills’ Achievable - More security staff will be in place and they have the finances to do so. Realistic – This objective is realistic as terrorism is a threat and they also have the finances to do so to ensure that all passengers and staff are fully protected. Time-bound - This was put into force straight away but over the years it has been relaxed as the treat of terrorism has fallen. Objective: To increase profit by the end of the tax year 2009
Specific – To increase profit by the end of the tax year 2009 than this year’s profit which is currently at £694 million. Measurable – Annual reports show that in 2006/07 they had 148.3 million customers within the UK; they need to regularly monitor the amount of customers that fly with them. Possibly increase their promotions on certain flights such as offering ‘special deals’ and to increase the level of customer service that they provide. They could also reduce their expenses to.
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experience and attentive service on BritishAirways . or one of our partner airlines. First Class The first thing you notice about First is how BA new cabins create a retreat in the sky. Your seat is surrounded by elegant and practical touches such as: - Unique personal windows, incorporating the first electronic blinds onboard a commercial aircraft that span two windows - A lighting system, designed to recreate natural light to help you work, dine or relax. Now settle back with a champagne cocktail and ponder the delights of the First menu. Choose to dine à la carte with crisp white linen and fine bone china, or on your side table so you can carry on relaxing or working. Their lounges - over 60 dedicated BritishAirways lounges and 90 partner lounges worldwide - also provide comfort for you away from the hustle and bustle. When travelling in First you can not only take advantage of First lounges worldwide, but also the extra luxury offered at their exclusive Concorde Room at London Heathrow Terminal 5 and New York JFK. Enjoy: - private dining & full waiter service - complimentary champagne and fine wines - a well-appointed business suite with boardroom facilities. Executive Club It's free to join and the benefits start straightaway. Blue membership - Priority over non-members. - Register your seat and meal preferences. Bronze membership (in addition to Blue membership benefits) - 25% more.
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promotional plan for revenue enhancement, consisting of a marketing audit of BritishAirways (BA). It is essential to gather and explore most recent published company information, in order to examine the overall marketing performance of the company. This would further permit a detailed and applicable marketing review of BritishAirways marketing performance for a given period of time, in relation to internal examination covering a Marketing Mix of their performance and undertaking a SWOT analysis. The external audit will scrutinize the PEST factors of the general business environment. In order to fully comprehend the position of BritishAirways within the market, a Competitive Analysis (Porter’s 5 Forces) will be taken into account in two ways; one being in a traditional sense and two the competitive structure of the industry. Furthermore, a thorough analysis of the marketing performance of BritishAirways will produce clear justifications and overall reviews as to how well the company has performed over the last year and recommendations for conducting their business activities even more successfully. 1.1 Industry BritishAirways is one of the world's leading scheduled international premium airlines, carrying around 33 million passengers worldwide to 148 destinations. Also, as one of the worlds longest established airlines, it.
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