Objectives Of British Airways Essays On Education - Homework for you

Homework for you

Objectives Of British Airways Essays On Education

Rating: 4.4/5.0 (13 Votes)

Category: Essay

Description

British Airways PLC British Airways Essay - Business Management Studi

British Airways PLC British Airways Essay

British Airways PLC British Airways

British Airway’s PLC is the largest international airline in the
world. It is based at Heathrow airport in London, the busiest
international airport in the world, and has a global flight net-work
through such partners as USAir in the United States, Qantas in
Australia, and TAT European airlines in France. Via its own
operational and those of its alliance partners, British Airways serves
95 million passengers a year, using 441 airports in 86 countries and
more than 1,000 planes. The principal activities of British Airways is
the operation of international and domestic scheduled and charter air
services for the carriage of passengers, freight and mail and the
provision of ancillary services. The term British Airways was formed
by the merger of it two predecessors namely-------

(1) (BOAC)-----British Overseas Airways Corporation

(2) (BEA)-----British European Airways

These two operated as separate airlines previously, the new tattle
“British Airways” commended in April 1974.

The structure of BA consists of the many divisions under which British
Airways operate. Its structure continues to under CO necessary
changes, which BA regards as the way forward. Some of its structural
changes go on to include operating in partnership with Subsidiaries,
Franchisees, and Allied Airlines. These several components come
together with British Airways to provide a more effective and smoother
working of passenger services. Among these operating divisions, BA
remains the major shareholder. However, in cases where BA has a
minority share holding, these aircraft operate under the colours of
their parent airline. This sharing agreement though successful, could
sometimes make it difficult to recognise, who the true operator of a
particular aircraft is.

BA airways are a vast organisation, running fleets of aircrafts to
Varying destinations. This calls for great formalisation of procedure;
and CO-operation with subsidiaries, partners, and other bodies which
form its structure. This section; British Airways structure has to do
with leadership of this enormous concern. There are three Directors;
seven executive directors; there is the leadership team which has to
do with British Airways, marketing; flight operations; investments;
and passenger safety, and interest. The leadership team are also
responsibl.


. middle of paper.


. es and which are now having a significant
impact on the airline and its fleet plants. These plans and strategies
are also being shaped by the removal of barriers to world trade though
deregulation, and increasing access to new markets. These factors have
brought about the strategies which are now shaping British Airways for
the rears ahead. Firstly, a major cost saving Business Efficiency
Programme has been underway for some time, which has enabled the
airline to remain to profitable by delivering savings that are
targeted to reach £1bn per year by 2001. Secondly, product
improvements have included the World Traveller re-launch in 1998
followed by a Club World upgrade including fully flat beds, and
improvements to first class and Concorde, plus an on-going drive to
improve the basic service standards which passengers expect, such as
good punctuality and baggage delivery performance. The airline is also
concentrating on attracting more high-yielding premium-fare passengers
and operating the routes which maximise profitability. Other
significant strategies include a major revision of the airline’s fleet
plans and further development of its partnerships and alliances.

Click the button above to view the complete essay, speech, term paper, or research paper

Click the button above to view the complete essay, speech, term paper, or research paper

SWOT Analysis of Ryanair Holdings PLC Essay example - This report is based on Ryanair Holdings PLC which was established in 1985. “Ryanair obtains permission from the regulatory authorities to challenge the British Airways and Aer Lingus' high fare duopoly on the Dublin-London route. Services are launched with two (46-seater) turbo prop BAE748 aircraft” (Ryanair, ND). Ryanair Holdings PLC is an Ireland based airline which is the largest low fare airline with 32 bases & over 800 low fare routes across 26 countries, connecting 146 destinations. Ryanair fleets are made up of 196 Boeing 737-800 crafts with a seating capacity of 189 seats. [tags: business, case studies,]
. 2 Works Cited

1205 words
(3.4 pages)

Analysis of British Airways Essay - TABLE OF CONTENTS PAGE 1. British Airways: Overview 4 2. Key stakeholders 4 3. Mission and objectives 5 4. Market structure 6 5. Managing diverse cultures 7 6. Economic changes, fiscal and monetary policy 8 7. Regulation 11 8. Conclusion and Recommendations 12 9. References 14 Executive Summary British Airways has focused its mission and objectives towards satisfying its key stakeholders that include employees, customers, Government and the British public. The company has been successful in dealing with cultural differences that arise between the UK and foreign countries, adopting a geocentric approach to hiring workers. [tags: British Airways Case Study]
. 27 Works Cited

3318 words
(9.5 pages)

Marketing Strategies for Emirates Airlines and British Airways Essay examples - Objectives of the Report The focus of the report is on the various strategies adopted by the two airlines viz. Emirates & British Airways in the various markets they operate and provide their service and are looking for growth opportunities across globe. o Intercepting various strategies adopted by the airlines with regards to marketing in different countries o Regional differences and Cultural factors o SWOT analysis for each airlines o Porters Five Forces acting upon each airline EMIRATES Emirates is a Dubai, United Arab Emirates, based airline and is one of the subsidiaries of the Emirates Group which is owned by the Government of Dubai’s Investment Corporation. [tags: Analysis of British Airways]

1741 words
(5 pages)

Essay about British Airways Case Study - Introduction British Airways is the one of the largest airline companies, and the passengers carry overall in the fifth largest in the world. Most of plans are stay in Heathrow Airport which is the highest of main international airport. The British Airways has a long history and airlines cover 133 countries; include 373 airplanes. The BA Company includes 50,086 workers to be in the service, which is one of the largest employers and employees in the United Kingdom. British Airways (BA) is based on the British flag carrier airline, based near London Heathrow Airport, the main center is near the Gulf. [tags: SWOT and PEST]
. 7 Works Cited

3081 words
(8.8 pages)

British Airways Labor Dispute Essay example - 1. Introduction Since the 1980s the situation in the civil aviation industry has changed dramatically, and although the government still retains some form of in-direct control over the aviation sector and the ‘former’ national airlines in specific, issues related to economization and efficiency of the business enterprise take primacy in dictating strategic and operational decisions of the airline operators. This shift in the approach to the regulation of the aviation sector around the globe has also greatly influenced issues related to workforce organization in this industry, especially in the Western world. [tags: Employee Relations]
. 29 Works Cited

2103 words
(6 pages)

Essay about British Airways Case Study - In this week’s assignment we will discuss some theories on implementing change such as organizational development and change management, and how they relate to the case study of British Airways (BA). First, we will identify some of the key issues from each change perspective that are presented in the case study. Then, I will give my opinion on how I would have handled the change presented in the case study from the perspective as a consultant retained by BA. Then we look at what change perspective or combination of change perspectives provide the best understanding of the issues presented in the case study. [tags: organizational development, change management]
. 1 Works Cited

989 words
(2.8 pages)

Product Strategy of the British Airways Essay - Product Strategy of the British Airways 1.1 Introduction to product strategy Product is the most important component in an organization. Without a product there is no place, no price, no promotion, and no business. Product is anything that can be offered to a market to satisfy a want or a need. It is the core ingredient of the marketing mix and is everything favorable and unfavorable, tangible and intangible received in the exchange of an idea, service or good (Kotler 11th edition, 2003). [tags: Papers]

2943 words
(8.4 pages)

Essay Balanced Scorecard for Corus Group PLC - Aim. Analyzing and identifying the limitations of the balanced scorecard performance measure. With the assistance of this assignment, the author will cover learning outcome 2, which is to produce an alternative set of measures for the same organization-Corus Group plc (chosen in assignment 1), which contains factors other than financial factors that contribute to company performance, and suggest how such factors might be measured. Introduction Corus Group plc was formed on 6th October 1999, through the merger of British Steel and Koninklijke Hoogovens. [tags: Corus Group PLC]

3028 words
(8.7 pages)

PEST Analysis on British Airways Essay - PEST Analysis on British Airways The four different environments are often referred to as PEST and allow a PESTanalysis to be conducted this allows the organisation to review and consider the environment in which it operates. The PEST factor that has contributed to the airlines industry for many years, but has brought a drastic change was from the disaster on September 11th 2001. Political environment concerns the role of the government and its affects in an organisation it also includes the extent to which the government intervenes in the economy. [tags: Economics Business Air Essays Papers]

810 words
(2.3 pages)

British Airways Financial Analysis Essay - British Airways Financial Analysis The following pages comprise of a financial analysis of British Airways for the financial year ending March 31, 1999. British Airways is a well-established company and has enjoyed high profits for the majority of its existence. However, the most recent accounts that have been published tell a different story of how the year has been. British Airways produced a pre-tax profit of £225 million. This is £355 million less than in 1998 which illustrates the decline in demand for British Airways services. [tags: Case Study Analysis, solution]

412 words
(1.2 pages)

Other articles

The Purpose of British Airways Sample - Airline Essay Examples

The Purpose of British Airways

It is this that has paved the way that British Airways do business and will carry on perfecting and tweaking its service so passengers across the globe can see that British Airways is the world’s favourite airline. www. britishairways. com British Airways Mission statement: "At British Airways, we want our customers to be at the heart of everything we do. " "Over the next five years, we will be investing heavily in our products and services, in order to maintain our position at the forefront of the airline industry.

We will write a custom essay sample
on The Purpose of British Airways or any similar
topic specifically for you

We believe that achieving this goal requires ingenuity, a constant dialogue with you, our customers and a dedication to improving our delivery of existing and new products and services. " www. britishairwaysfuturelab. com British Airways Vision Statement: "Our corporate responsibility vision is to become the world’s most responsible airline, and we have developed guiding principles that describe what we are doing to achieve this goal. " www. britishairways. com British Airways Short term objectives:

Be punctual with service and achieve 20 percentage points in the year * Depart the aircrafts with in 15minutes of its scheduled time * Reduced lost or misdirected bags during the year * Transferring 21 of British Airways services to Heathrow Terminal 3 during February and March for premium check-in is consolidates with our oneworld partners * Improve service satisfaction in the new Club World cabin www. britishairways. com British Airways Long- term objectives: In an incredibly tough trading environment we have to focus hard on pulling ourselves through the immediate crisis, while preparing the business for better economic times. This year we have mapped out a long-term vision for our business. " "It is to be the world’s leading global premium airline" www. britishairways. com *

"To expand operations and focus on corporate responsibility and make it an important part of the organisation" * "Be the airline of choice for longhaul premium customers" * "Deliver an outstanding service for customers at every touch point" * "Grow our presence in key global cities" "Build on our leading position in London" * "Meet our customers’ needs and improve margins through new revenue streams" www. britishairways. com What type of sector is British Airways in: British Airways is a Public Limited Company (PLC), it has many shareholders and is a private company. British Airways is owned by a group of shareholders and the majority of shares belongs to eight shareholders from Invesco Perpetual who own 60. 12% of the shares which makes them the largest shareholders into British Airways www. uk. answers. yahoo. com www. uk. ask. om www. investing. businessweek. com www. answers. com How has change within the industry affected British Airways?

Reducing aviation emissions based on carbon trading that is applied equally to all airlines, referred to as a Global Sectoral Approach. * Noise pollution from airlines www. onedestination. co. uk * Human rights and faith Symbols www. bbc. co. uk * Cabin crew strikes due to wages www. business. blogs. cnn. com * Heathrow airport enforces Airline tariffs www. ft. com Constraints within which British Airways has to operate in its sector:

The airline industry will always be a competitive one. For rising fares and amazing feautres that other airlines implement with in their company British Airways always has to match it by constantly improving its service and especially its customer service. In an industry such as air travel, there will always be people who will pay that bit extra for a first class service, even those who wish to travel in economy class. British Airways has profited even in times when other airliners were making billions of dollars in losses.

This is simply because British Airways has always put its customers and their comfort first. Also in regulation to environmental issues airlines have to comply with the policy which dictates to reduce Co2 emissions have to be reduced to 15% by all airline companies, British Airways chose to reduce Co2 emissions by 50% as British Airways are trying to create a different kind of fuel which is known as bio diesel. This fuel is acclaimed to be pollution free and environment friendly.

Related Posts

British AirwaysEvaluation of RecruitmentSelection Strategy of the company Analysis by

'British Airways'- Evaluation of Recruitment & Selection Strategy of the company

British Airways - Evaluation of Recruitment and Selection Strategy of the Company

A British Airways (BA ) is one of the leading international airlines. It is based at London Heathrow Airport in London. England and it has branches in many other countries in the world. It has the position of chief executive officer (CEO ) as the highest office. which is helped by a Board of Directors (BOD. which is appointed by stakeholders. The company is also made up of various departments. some of

them include department of finance. department of transportation. department of human resources. department of disaster management. department of information technology and many more. Generally it is made up of the upper management. the middle management and the lower management. that coordinate the work of the other staff members (Seib. 2002 ,

The recruitment as well as selection strategy of British airways human resource management team is such that it is flexible and accommodating It gives room for the quality skills and it is to a good extend restrictive as it demands extensive experience. It also calls of a creative as well as on innovative mind (Seib. 2002 ,

The strategy is such that. for example the position of the Interim Manager. requires one to be involved in major restructuring of Business Management division. The person to be recruited will also be reporting directly to chief Executive officer (CEO ) who forms part of the senior management team. He will also have to conduct company overview. so that he may highlight strengths as well as weaknesses of the company from the strategy of corporate as well as HR management perspective. He will also be required to provide recommendation. as well as implementation. plans to Board and to introduce network groups to meet with the CEO ( Seib 2002 ,

The person or candidate will be required to lead the change management process in regarding the expansion of the company to include many site working. He will also be involved in the planning of the workforce considering the culture change. He will also be upskilling directors as well as managers regarding employees ' issues of relations. He will conduct skills analysis of the line of all senior managers. Another expectation is to coach senior managers in the line of remote management. Apart from that he will also have to train HR Assistant in employment law as well as HR processes be ready to act as his mentor (Seib. 2002 ,

The position of HR advisor requires someone who will provide advice to directors. line managers as well as employees among other duties (Seib 2002 ,

Moreover it is the duty of personnel manager to present HR strategies to the board of directors. This position requires someone who is to recruit. select and induct training. He will also be responsible in creating as well as ensuring compliance of new HR policies (Seib. 2002 br

The Personnel Manager - head of department is allowed by.

Not the Essay You're looking for? Get a custom essay ( only for $12.99 )

Objectives of British Airways Essay - 552 Words

Objectives of British Airways

British Airways is the national airline company of the UK and one of the largest in Europe. They were formed in 1972 but faced stiff competition when Richard Branson’s ‘Virgin Atlantic’ airline company was formed in 1984. Both companies had a tense relationship with each other which ended ‘one of the most bitter and protracted libel actions in aviation history’. (Quote from www.wikipedia.org)

Objectives of British Airways

Like all businesses one of their objectives were to maximise profits however after September 11th they had to change their aim to having an increase in security as this was the main issue globally and they needed to keep their customers safe after the horrific terrorism attacks in the U.S.A.

Objective: To increase security to combat terrorism

Specific – To increase security for the safety of passengers and staff Measurable – Hand luggage of passengers was reduced to a ‘plastic bag’, ‘stop and search’ was also put into place and metal detectors as well as a regular ‘anti-terrorism drills’ Achievable - More security staff will be in place and they have the finances to do so. Realistic – This objective is realistic as terrorism is a threat and they also have the finances to do so to ensure that all passengers and staff are fully protected. Time-bound - This was put into force straight away but over the years it has been relaxed as the treat of terrorism has fallen. Objective: To increase profit by the end of the tax year 2009

Specific – To increase profit by the end of the tax year 2009 than this year’s profit which is currently at £694 million. Measurable – Annual reports show that in 2006/07 they had 148.3 million customers within the UK; they need to regularly monitor the amount of customers that fly with them. Possibly increase their promotions on certain flights such as offering ‘special deals’ and to increase the level of customer service that they provide. They could also reduce their expenses to.

Please sign up to read full document.

YOU MAY ALSO FIND THESE DOCUMENTS HELPFUL

BritishAirways (BA) is the flag carrier airline of the United Kingdom, based in Waterside, near its main hub at London Heathrow Airport. It is the largest airline in the UK based on fleet size, international flights and international destinations and second largest measured by passengers carried, behind easyJet. The BritishAirways Board was established in 1971 to control the two nationalised airline corporations, BOAC and BEA, and two smaller, regional airlines, Cambrian Airways . from Cardiff, and Northeast Airlines, from Newcastle upon Tyne. On 31 March 1974, all four companies were merged to form BritishAirways . After almost 13 years as a state company, that was sold in February 1987 as part of a privatisation plan by the Conservative Government. The carrier soon expanded with the acquisition of British Caledonian in 1987 and Dan-Air, Gatwick-based carrier, in 1992. A long-time Boeing customer, BritishAirways ordered 59 Airbus A320 family aircraft in August 1998. In 2007, it purchased 12 Airbus A380s and 24 Boeing 787 Dreamliners, marking the start of its long-haul fleet replacement. The centrepiece of the airline's long-haul fleet is the Boeing 747-400; with 55 examples in the fleet, BritishAirways is the largest operator of this type in the world. BritishAirways is a.

1816 Words | 5 Pages

The 4 Ps «Marketing Mix» Of BritishAirways Content: 1) Introduction: * History of the company * Marketing Mix 2) Applying theory * Product * Place * Price * Promotion 3) Conclusion BritishAirways was established in 1971. In 31 march 1984 it was including 2 national airline companies (BOAC, BEA) and 2 regional airline companies (Cambrian airways . Northeast airlines).BA which is for British Airlines is one of the members of Oneworld airline alliance with such companies as American Airlines, Cathay Pacific, Qantas and Canadian Airlines. Also it is member of International Airlines Group. Nowadays BritishAirways is using strategy of Marketing Mix including 4p’s. First of all, what is it Marketing Mix of 4 p’s? “Marketing Mix” is said for different performances which companies have to choose to bring a product or service to market. Marketing Mix 4 p’s: * Product: characteristics and features * Price: pricing strategies * Place: location, distribution channels * Promotion: advertising, promoting to the customers Going into more deep and applying this theory to such company as BritishAirways I can say that Product strategy is the main strategy of Marketing Mix (4 P’S). Without Product strategy there is no Place, Price and Promotion. Speaking about BA it is transporting.

704 Words | 3 Pages

BritishAirways Business Report Executive Summary: This report is focused on reviewing the existing strategic plan of BritishAirways Plc (BA) and proposing a new strategic plan to be implemented over the next five years. BA is the leading global premium airline that has recently singed a joint business agreement with Iberia Airlines forming a new holding company-IAG. However, increasing competition due to consolidation and low cost carriers, its market share has eroded in the UK, the EU and North America. First of all we analyses the current external environment of BritishAirways . Then we conduct strategic evaluation to propose BA a new strategic plan of focusing on their fundamental services delivery. BA can restore their competitive advantage in the current increasingly consolidating environment of airline industry by implementation of a combination of two strategies. A people processes and technological advancement are the strategies that can be successfully implemented in the current scenario. The people processes strategy has been recommended after reviewing the BA’s declining customer satisfaction, and technological advancement goes parallel with the continuous addition of BA’s new aircraft to their fleet and enhanced services at Terminal 5 to improve the overall customer experience. Table of Contents 1 Company Overview 4 2 External Analysis 5 2.1.

2487 Words | 8 Pages

BritishAirways (BA) is the largest airline of United Kingdom and second largest measured by passengers carried in the world. It belongs to many airbuses to provide services a large number of customers around the world. BritishAirways is a founding member of the one world airline alliance, along with American Airlines, Cathay Pacific, Qantas, and the now defunct Canadian Airlines. BritishAirways flies to 168 destinations, and alone with code shares it flies to more than300 destinations. It is one of only ten carriers to fly to all six permanently inhabited continents. BritishAirways has 235 aero planes in their fleet and 222 destinations. It carried more than 33 million passengers, earning over £8.7 billion in revenue in 2007/08 (BritishAirways . 2008). Employee headcount in March 2008 stood at 42,377 people (Data monitor, 2008). Now it has approximately 57,000 employees, involve in different department and several division of BritishAirways . Staff working for BritishAirways is represented by a number of trade unions, pilots are represented by British Air Line Pilots' Association, cabin crew by British Airlines Stewards and Stewardesses Association (a branch of Unite the Union), and while other branches of Unite the Union represents other.

477 Words | 2 Pages

BRITISHAIRWAYS Introduction: The world today has evolved in numerous ways thanks to the many inventions and discoveries, but few have changed the way people live and experience the world as deeply as the invention of the airplane. The industry has progressed to the point where now it would be impossible to think of life without air travelling (for developed countries). Thanks to this, long distances have been somehow ‘shortened' hence altering people's concept of distance. As well, making it possible for individuals to start and conduct businesses in places that were once never thought of. Air travelling is obviously considered as a very large industry: socially, economically, and politically. It is continuing to expand and has been intensely prosperous in the past 50 years due to the overall improvement in technology. The result has been a steady decline in costs and fares, which has stimulated traffic growth. This intensive traffic makes the expansion of economical development easier and it can be also considered as a crucial factor for the globalisation that is taking place in many other industries. This paper will analyse different factors of a specific airline, BritishAirways . It will look at the company in details and examine several parts in order to more or less determine its future capacity in the economical world. BritishAirways . the Company: We can trace.

6893 Words | 19 Pages

experience and attentive service on BritishAirways . or one of our partner airlines. First Class The first thing you notice about First is how BA new cabins create a retreat in the sky. Your seat is surrounded by elegant and practical touches such as: - Unique personal windows, incorporating the first electronic blinds onboard a commercial aircraft that span two windows - A lighting system, designed to recreate natural light to help you work, dine or relax. Now settle back with a champagne cocktail and ponder the delights of the First menu. Choose to dine à la carte with crisp white linen and fine bone china, or on your side table so you can carry on relaxing or working. Their lounges - over 60 dedicated BritishAirways lounges and 90 partner lounges worldwide - also provide comfort for you away from the hustle and bustle. When travelling in First you can not only take advantage of First lounges worldwide, but also the extra luxury offered at their exclusive Concorde Room at London Heathrow Terminal 5 and New York JFK. Enjoy: - private dining & full waiter service - complimentary champagne and fine wines - a well-appointed business suite with boardroom facilities. Executive Club It's free to join and the benefits start straightaway. Blue membership - Priority over non-members. - Register your seat and meal preferences. Bronze membership (in addition to Blue membership benefits) - 25% more.

1128 Words | 4 Pages

report on British Airway’s (BA) Word count: Part 2: Academic report to evaluate the implementation and resistance of such change management from one of the three stakeholders’ point of view Word count: Part 3: Seminar-based portfolio evidences. Word count: Siti Nuraisah Binte Zailani W11039814 Part 1 British Airway’s 1. Introduction 2. Change management in British Airway’s 2.1 Organisational context (British Airway’s: 2009- 2011) 2.2 The strategic change itself as outlined by its management 2.3 The nature and extent of the strategic changes 2.4 The change management strategy 2.5 The challenges and management difficulties in implementing such change strategy 3. Conclusion 4. Bibliography Introduction The objective of this report is to examine the leadership quality and the staff reaction in British Airway’s (BA). Change management are needed for British Airway’s as there are industrial disputes between the management and crew members in 2009-2011. For change to take place, there will be steps to take before the change should be implemented. Drastic measures and shock tactics should be taken into consideration. In 2007, credit crunch from USA banks (BBC News, 2009) caused an impact globally however British Airway’s was not.

552 Words | 3 Pages

promotional plan for revenue enhancement, consisting of a marketing audit of BritishAirways (BA). It is essential to gather and explore most recent published company information, in order to examine the overall marketing performance of the company. This would further permit a detailed and applicable marketing review of BritishAirways marketing performance for a given period of time, in relation to internal examination covering a Marketing Mix of their performance and undertaking a SWOT analysis. The external audit will scrutinize the PEST factors of the general business environment. In order to fully comprehend the position of BritishAirways within the market, a Competitive Analysis (Porter’s 5 Forces) will be taken into account in two ways; one being in a traditional sense and two the competitive structure of the industry. Furthermore, a thorough analysis of the marketing performance of BritishAirways will produce clear justifications and overall reviews as to how well the company has performed over the last year and recommendations for conducting their business activities even more successfully. 1.1 Industry BritishAirways is one of the world's leading scheduled international premium airlines, carrying around 33 million passengers worldwide to 148 destinations. Also, as one of the worlds longest established airlines, it.

3116 Words | 12 Pages